During the middle of the summer, I was approached to start developing ideas for the next PRISM reel. I didn't realize that our group made one every year to show to the top agencies in New York. From there, three months of my life would be spent on executing this vision and pushing the student-run advertising agency into a new direction. Initially, I pitched the idea of being inspired by Apple's "iPhone 7 in 107 Seconds" commercial where it was a rapid, edgy recap of their press conference. I wanted to present PRISM in a completely new light, but ran into some trouble with keeping the brand image intact. Two months later, the reel evolved into a fusion of the snappy elements in the Apple commercial and the professional image of PRISM. The video highlights the mission and vision for the organization while honoring our past work and lasting impact on the nation.