11/13/24

The Weeknd - Open Hearts

Apple Immersive’s first music video built entirely for the Vision Pro, backed by a global pop artist on the cusp of his final act in the “After Hours” trilogy. Rolling out for his upcoming new album titled “Hurry Up Tomorrow,” “Open Hearts” is a 180-degree 3D 8K video directed by Anton Tammi that takes the viewer on a journey through rebirth. Featured is the 2D representation of that.

A joint collaboration between Apple + MAL for the immersive film, I assisted as post producer with Client-direct, while acting as lead producer for the marketing rollout. Credits include Cadence Films and Apple for the Immersive video, and Cadence Films, LOGAN, and Apple for the 2D video + marketing rollout.

Director: Anton Tammi

Production Company: Cadence Films

Immersive Post-Production: Apple

2D Video Post-Production: LOGAN

2D Video Sound Designer + Mixer: Akseli Soini

2D Trailer Editor: Ayodeji Ogunlana

2D Trailer Mixer: Joseph Stingley

2D Trailer Color Artist: Joakim Rissveds

2D Trailer VFX Artist: Slavko Gavric

2D Trailer GFX Artist: Aleksi Tammi

Accolades

  • 2025 AICP Next: Innovation + Branded Content & Entertainment: Series/Episodic Innovation

  • 2025 OneShow: Best of Discipline in Experiential & Immersive

  • 2025 OneShow: Innovation in Experiential & Immersive - 2x Gold

  • 2025 OneShow: Craft - Use of Technology - Silver

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