Rolling out on the iPhone 17 reveal, all eyes were keen to see what the new camera features were capable of. A 72-hour production based on opposite coasts, the creative was simple: utilize an everyday device’s ability to showcase an international pop star’s tour.

Led as VFX Producer alongside TRAFIK Color + VFX/Finish. Credits include TBWA\Media Arts Lab, Exile, and Model Citizen Creative.

VFX: Noah Caddis

VFX Assist: Patrick Hoffacker

VFX Producer: Ricky Lam

Colorist: Daniel de Vue

Color Assist: Ali Soofi

Color Producer: Geoff Linville

Color & VFX/Finish: TRAFIK

Edit: Exile

Mix: Model Citizen Creative

Agency: TBWA\Media Arts Lab