An informational campaign highlighting the practicality and everyday use of Apple’s new artificial intelligence system, no matter how absurd.

Operated as co-producer. Credits include Bryght Young Things, Exile, Trafik, Pariah, Barking Owl, and Model Citizen Creative.

Director: Sandeep + Chadrick

Production Company: Bryght Young Things

Editor: Rex Lowry (via Exile)

Color Artist: Daniel de Vue (via Trafik)

Flame Artist: Sam Kolber (via Pariah)

Mixer: Matt Keith (via Barking Owl)

Sound Designer: Gus Koven (via Barking Owl)

Music Editor: Josh Good (via Model Citizen Creative)