STELLA ARTOIS - LES HAUTES POCKETS
Designed to make a statement on setting the phone aside and take in life itself, Stella Artois and Mother New York created a faux fashion line to easily pocket their distraction away.
"Les Hautes Pockets" premiered around NYFW 2018 with billboards, bus wraps, social, and a broadcast ad. The commercial generated over 270,000 views online.
With this being the first major project I was involved in, I got to see the garments come to life all the way to its eventual shoot and unveiling to the New York landscape.