PRIDE 2018 - BLOOD IS BLOOD

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For Pride, Mother New York wanted to call out a dated ban where men who had sex with other men could not donate blood.

Instead, their blood was collected and transformed into the ink that's etched into these shirts. The message and shirts were launched on World Blood Donor Day during the middle of Pride Month where the campaign was featured on Paper, Out, Pink News, AdWeek, AdAge, and more.

Assisted in production demands on-set. 

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