DIAMOND PRODUCERS ASSOCIATION -
FOR ME, FROM ME
DPA noticed something – one-third of all diamond jewelry sales were self-purchased by women. With the campaign, the project is meant to celebrate the pride and joy women feel in purchasing a diamond for themselves. The ad premiered during the E! 2019 Academy Awards coverage and accumulated over 180,000+ views online.
Customized director reels for creatives and clients. Scoped for potential talent and was involved in the screening process.