STELLA ARTOIS - LES HAUTES POCKETS
Designed to make a statement on setting the phone aside and take in life itself, Stella Artois and Mother New York created a faux fashion line to easily pocket their distraction away.
"Les Hautes Pockets" premiered around NYFW 2018 with billboards, bus wraps, social, and a broadcast ad. The commercial generated over 270,000 views online.
I primarily shadowed with my mentor for this project as I got to witness the garments come to life from pre-production to the eventual shoot date. Acted as a liaison between creatives and vendor, as well as film footage for the case study.