NEW YORK PUBLIC LIBRARY - INSTA NOVELS
People believing that users attached to their smartphones caused the death of literature were wrong.
With the New York Public Library's Insta, free literary books were released online into the feeds of thousands of young people. The campaign amassed 13,000 new followers in the first 24 hour, 300,000 Insta Novels read, and covered in 700+ publications including Vogue, AdWeek, and The New York Times.
Aided in beta testing the release of "Alice in Wonderland" on Insta.
Awarded: 2019 Webbys Winner in Social - Best Use of Stories.
1 Cannes Gold Lion in Design, 1 Silver Lion in Digital Craft, 1 Bronze Lion in Mobile, and 1 Bronze Lion in Social & Influencer.